OTA stands for online travel agency (web based travel booking software) that sells travel packages to customers on behalf of global consolidators of airlines, hotels, holiday packages, car rentals, cruise lines, railways and sightseeing packages.
The business model of Online Travel Agency is relatively different than a normal retail business. Travel agency software would never keep inventories in hand, rather options are searched based on client's request and booking is done at client affirmation. In B2C – Business to Customer model, clients can also search and book the tickets and packages on the online travel portal.
OTA today also uses the database of major CRS - Common reservations systems, also known as Global Distribution Systems (GDS) including Amadeus, Galileo, Sabre and Worldspan. Some online travel booking software, also known as travel meta search engine allow visitors to compare the rates of flights and hotels to give more flexibility search and booking process. Meta search engines usually don't have their own online booking engine.
As a leading travel booking software company, we develop following for our global clients:
Mobile usage & engagement in travel and tourism sector
Travel brands are expected to exploit location based travel technology such as beacons to track travellers throughout the journey. For example, airports can use digital engagement to provide appropriate content on the way, in the airport and post-travel to improve the customer experience. Travel software for IATA agents and OTA portals are focusing more on under experience, social media interface and and information from previous trips to anticipate their needs.