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Top features of a travel software that a travel agency in Brussels, Milan, Prague, France, Europe must have.


Implementation of travel software has become a very common part with the travel agencies. It is the features associated with the travel agency software that has led to many success stories on behalf of the travel agencies.The user-friendly and flexible nature of the software helps in attracting more users and simultaneously there users book their flight tickets, hotel reservation and many other requirement through the travel portal. OTA – Online travel agencies are at all time high. With a global surge in tourism, online travel business has become big. There are many travel companies, which are looking for online travel software. Te make a recognized online presence, one really need to take care the features, which actually connects to the end users. The success of the travel agency software is dependent on its features. Some of the features which should be a part of a successful travel agency software has been mentioned below.

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Responsive Web Design: Your online travel portal must be responsive to all the platforms and devices along with browser compatibility. If your agent or customer is not able to book from their smartphones or access your travel booking software from their tablets then there are more chances that despite of your competitive prices they will go to another website.

Best Inventory: Frequent travellers look for variety of inventory and customised bookings. Inventory generated from multiple channels and multiple XML integrations will bring wide range of services.

Competitive pricing: Buyers are actually window shoppers. They will compare the prices and look for the competitive price to book flight, hotels or car. Apparently they also look for quality service which they are aware that they cannot get in cheap price as well.
Itinerary Management: Travel booking software must generate the customer’s itinerary and give them regular time to time updates on every travel affair including the PNR number.

Social Media: Social Media is the mode for viral marketing. It is more effective compared to direct marketing. Regular offers and discounts generated by travel booking engine can be reflected to all your customers and their circles through social media tools. Apart from that your customer’s experience also matters which in turn you can promote to others.

travel software

travel software

Travel Agency Software Development

Best Inventory – Best inventory is the most important ingredient for any online travel software. End users should have options to choose from many. Better the options, more the sales.

Related: Travel Portal Development Company

Right Pricing – There are many travel agencies running online travel software. Users are searching on multiple travel portals before making the booking. So the pricing becomes the key element for it.

Wide Layout Display – Many travel bookings on the OTAs, are done on the go. Most of the end users are connected to internet on high definition devices. A wide layout will make it easier for users to check details in totality.

Customized Theme – The themes of travel agent software is the key to connecting to clients. The themes and the GUI elements should be changed according to the festival time.

SEO Friendly – For any travel software to be successful, it’s very important for it to be SEO optimized. Thorough on page and off page optimization should be done to bring the best rankings on the various search engines.

Booking Management – Travel software must have a very comprehensive booking management system. Once the booking is done, users should immediately get the confirmation followed by PNR / voucher.

Related: Amadeus Travel System

travel software

travel software

Comprehensive Reporting Module – Reporting should be one very quick and handy tool for any travel agency software. Admin should be able to get any report on the click of a button.

Social Media – Social media is one of the most robust marketing tools for any travel software. Users should be able to share the purchase, comments, and almost anything through the OTA’s social media interface.

Why travel portals and online booking software are going for merchant accounts and mcommerce way?

A merchant account is a specific bank account intended to hold funds, received from credit and debit card sales through online payment interfaces on B2C travel software and Travel POS. If you’ve ever used your card and actually wondered where the funds just disappeared to, they went into a merchant account. When a customer pays for booking travel products using credit or debit card, money from his account is immediately transferred to the travel agent’s merchant account. From there, money will be transferred out to a normal business bank account through a standard protocol.

Regarding Author:

The author is a senior business analyst and an expert in travel software development and marketing strategy implementation.



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