In online travel booking domain or OTA web application portals, one of the eminent changes that we have seen is the impact of social media and the impact that they have on transforming the whole idea of sales of travel deals online. The present time advertisement provides more emphasis on customer engagement and building the very important element of “TRUST” among the customer. Building trust among the customer has been never being such an eminent part of advertisement as it is now. Success of online travel software totally depends on that.
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