Gartner forecasted that only 0.01% of mobile phone applications would be financially productive throughout the last few years. The mobile app industry is bursting with projects and starters are seriously focusing at digital products through the eye of smartphones. It is creating a huge uproar that looks like a smokescreen. The dark side of highly predictable failure indicates the need to iron out before many things, before kick-starting a mobile application development project into process.

The primary reason behind the total failure of mobile apps is due to the incapability to changing the approach from an enterprise website to mobile apps. Keeping the development plans aside, there are important issues already with mobile app concept creators. They fail many times to read the minds of the target market. It is necessary to read their mind, their requirements, and then develop strategies to exceed expectations from the mobile app.

Limited functionalities with the top-notch performance or unlimited features with high operational cost?

The scenario

You can clearly understand it with the latest example of the Uber app available across iOS and Android. On Android, the Uber app provides numerous payment facilities like UPI, credit/debit card Paytm, etc. In iOS, users payment through credit/debit cards and Paytm. In the case of Android, if a user has chosen to pay via UPI, it triggers a request in your specific UPI app. You need to go into the app, acknowledge the request for the next stage of payment by entering the UPI pin. It is a time-bound request which expires after a duration of 180 or 240 seconds.