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Why is it important to invest in SEO for travel portals and online booking engines ?

It is very important to know how SEO and PPC ads can boost your business. The use of paid advertising will give faster results and help you get more leads. SEO is so important to your travel portal. Gone are the days when SEO was simply to get greater investment in the SERPs list. Today, SEO is about improving the user experience.

SEO for travel portals

SEO for travel portals

SEO helps to put the right information to the right people, at the right time. It is to make your website easy to use and get the best conversion rate.You should remember to place your travel website first in the search results so that users can fill the contact form at one go. The content of your travel extranet or website should be attractive enough to attract the attention of the website visitors and make them want to know more about you.

So how can you make your content more attractive and gain high ranking through SEO? For best results, always put more (but attractive) text content on your web portal. Illustrated by images whenever necessary and give your visitors a clear path to navigate. Do not bury important information in flash and animations. Remember that not all particularly serious potential customers are interested in flash and animations too.

People always want to know what you have, and how you can help. Too many graphics with flashy images and animations cannot necessarily deliver the message you want to convey. In addition, flash and high-resolution graphics also reduce the loading time of web page; which is a serious problem for all website owners! Enter required information, clearly legible format, and illustrate with appropriate images is much better than putting all the information in flash and animations (which is not good for SEO).

Why SEO?

Investing in SEO is to gain long-term benefits. Although it takes the time to reflect the results of SEO, it is a long-term investment and which will not allow immediate effects on your business. If you need a speedy result from your ad campaign PPC will be really helpful.

SEO for travel portals

SEO for travel portals

The time and effort you invest in SEO help keep getting benefits even after you stop SEO for a particular website (which means that the results do not stop abruptly, but over time). Although SEO is a continuous process and should not be interrupted; If you encounter inevitable situations when you can not continue your SEO work or if you need to stop temporarily, the results continue to show, at least for a while. SEO is also about building an online presence for your brand, which is impossible with PPC. SEO is to have a strong presence in the media, they will tell everyone, it is more important than to show on ads in search results. Remember, “word of mouth” publicity is more vital for your travel business. Most people trust their friends’ and families’ opinions regarding the choice of a travel agency. They prefer to go with a travel company that your family and friends recommend or have had a good experience with. And this is something that is built through social media.

Another important reason is the amount of money you have to invest in SEO. Apart from the investment in a professional (and some tools SEO) SEO or outsourcing to an SEO company; it costs no more unless you are owning an e-commerce site or a very large organization with a website with millions of pages or hundreds of thousands of products. The amount of money you invest in SEO is less in the long run compared to other advertising methods.

Appearing first in the search results will evoke more business. It is important for the travel businesses to follow keyword analysis and research to gain global customers.

What is the cost of online booking software for a travel agency, DMC?

If you are associated with the travel industry as a travel company, tourism development organization, resort, travel agency, consolidator or a travel adviser; you may be using travel technology solution that lends you the edge to attract/retain customers and beat competition. To set up OTA software, one needs to have a clear idea regarding the cost involved in developing a travel portal. After-all nothing comes without a cost.  For every dollar that you spend in developing the travel software, you should get 10 fold back as the latest technology driven online travel booking software will drive more customers – means increase in sales & revenue.


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