Online Travel Software & impact of Social Media
Travel technology has provided a whole new look to the travel industry. Now every travel business irrespective of their size can afford to implement online travel software to their systems.This means small sized travel agencies, mid -sized travel agencies large travel agencies. Latest technology has helped small and midsize travel agencies operate more efficiently and cost-effectively in an increasingly competitive environment. Today the success of the travel agencies is not restricted to the revenue generated by these organizations. Rather the main factors that drive the growth are the implementation of travel technology and the optimization of the available resources. With a carefully crafted marketing strategy and well-designed travel software in place, travel agencies can be more productive and efficient by using the fastest growing social media.
Online Travel Software
Travel Agency Software Development
Today, people who frequent Twitter and LinkedIn checks the top travel deals provides by the top agencies worldwide. With the right deal available at the right price, more and more customers will eventually purchase the deals.
Related: Why agencies need travel portal to grow
All the leading travel agency software have integration process through social media APIs for seamless login and moreover, the end users will also able to share the travel itinerary details along with complete travel plan. Link of social media icons will also encourage the visitors to your website to click on the icons which will lead them to your social pages. You can encourage the visitors by offering them some freebies such as an e-book. Due to this free valuable content, when they need a product or service within your niche market, you will be the first one they’d contact. Survey shows that social media referrals have increased the sales through online travel booking software by 8.5%.
Travel Agency Software
Your social media consultant should ensure that your online travel software in sync with all your social pages. The client comments, new initiatives, images and other valuable information should be shared to a common network.
Related: Amadeus Travel GDS System
Twitter’s search tool is a very strategic device to incorporate into your information-gathering strategies. One can integrate through the API and share all the tweets on the travel software online interface. This information can also be indexed and searched through google and thus provide better visibility.
Facebook has a lion’s share when it comes to social media. Thus all the travel reservation systems are using its interface for login and sharing the itinerary. One must use the social media seriously as this will certainly improve the sales of your online travel portal.
Virtual reality adds value to travel technology and global tourism industry.
Virtual reality (VR) is providing an entirely new experience to the travelers. With the help of VR headsets, people indulge in the travel experience offered by 360-degree video, sensory elements and panoramic photos. This helps travelers to make wise decisions regarding holiday packages, airline reservations, car hire or bus ticket booking on various OTA travel portals. This is why travel technology companies are using VR as a component in upcoming OTA portals.
Regarding Author:
The author is a travel technology expert and has been involved in several travel portal development projects.
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