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Website SEO
Mobile usage & engagement in travel and tourism sector
Travel brands are expected to exploit location based travel technology such as beacons to track travellers throughout the journey. For example, airports can use digital engagement to provide appropriate content on the way, in the airport and post-travel to improve the customer experience. Travel software for IATA agents and OTA portals are focusing more on under experience, social media interface and and information from previous trips to anticipate their needs.
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