{"id":442,"date":"2019-09-06T06:51:47","date_gmt":"2019-09-06T06:51:47","guid":{"rendered":"https:\/\/www.provab.com\/blog\/?p=442"},"modified":"2019-09-06T06:52:36","modified_gmt":"2019-09-06T06:52:36","slug":"how-is-ndc-and-personalisation-transforming-the-travel-industry","status":"publish","type":"post","link":"https:\/\/www.provab.com\/blog\/how-is-ndc-and-personalisation-transforming-the-travel-industry\/","title":{"rendered":"How is NDC and Personalisation transforming the Travel Industry"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">We have heard for the last 5 years that <\/span><b>IATA\u2019s New Distribution Capability (NDC)<\/b><span style=\"font-weight: 400;\"> will drive a new era of airline retailing. This is the IATA message despite the fact that many airlines, especially the <\/span><i><span style=\"font-weight: 400;\">European full service carriers (FSCs), have linked NDC to GDS bypass and the elimination of TMC\/OTA<\/span><\/i><span style=\"font-weight: 400;\"> financial assistance. As mentioned on a recent BTN webinar, NDC adoption will require OTAs, metasearch, <\/span><a href=\"https:\/\/www.provab.com\/corporate-travel-portal.html\"><span style=\"font-weight: 400;\">Corporate Online Booking Tools<\/span><\/a><span style=\"font-weight: 400;\"> (OBTs) and TMC desktop point of sale systems (POS) to change, blending NDC unique offers with standard pricing from the GDS. Comparative shopping will be impacted as travelers try to evaluate different offers from carriers that bundle ancillary services or lower prices. So far, we\u2019ve seen little evidence of any change in the way fares are displayed through indirect channels.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We have heard for the last 5 years that IATA\u2019s New Distribution Capability (NDC) will drive a new era of airline retailing. This is the IATA message despite the fact that many airlines, especially the European full service carriers (FSCs), have linked NDC to GDS bypass and the elimination of TMC\/OTA financial assistance. As mentioned &hellip; <a href=\"https:\/\/www.provab.com\/blog\/how-is-ndc-and-personalisation-transforming-the-travel-industry\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">How is NDC and Personalisation transforming the Travel Industry<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":443,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54,19,24,25,26],"tags":[183,57,237,125,149],"acf":[],"_links":{"self":[{"href":"https:\/\/www.provab.com\/blog\/wp-json\/wp\/v2\/posts\/442"}],"collection":[{"href":"https:\/\/www.provab.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.provab.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.provab.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.provab.com\/blog\/wp-json\/wp\/v2\/comments?post=442"}],"version-history":[{"count":3,"href":"https:\/\/www.provab.com\/blog\/wp-json\/wp\/v2\/posts\/442\/revisions"}],"predecessor-version":[{"id":446,"href":"https:\/\/www.provab.com\/blog\/wp-json\/wp\/v2\/posts\/442\/revisions\/446"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.provab.com\/blog\/wp-json\/wp\/v2\/media\/443"}],"wp:attachment":[{"href":"https:\/\/www.provab.com\/blog\/wp-json\/wp\/v2\/media?parent=442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.provab.com\/blog\/wp-json\/wp\/v2\/categories?post=442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.provab.com\/blog\/wp-json\/wp\/v2\/tags?post=442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}