Optimize your travel software for search engines
Source: http://www.provab.com/travel-software.html
Travel software has brought with it numerous benefits for the travel agencies.One of the benefits of travel software for the travel agencies is the search engine optimization. SEO (search engine optimization) has been the main focus of the travel software. Search engine optimization is changing the traditional sales methods of travel packages. Having a robust travel software in place, is half of the job done. Now this should be optimized for the search engines. Considering that the travel portal will get the top slot for not critical keywords is not right as Google has changed the indexing algorithm. Now the whole optimization of travel agency software should be very carefully planned. Optimization of the travel software’s search engine can help in attracting more visitors and consequently lead to more number of transactions. How to optimize your travel software, we have few key points mentioned below for this purpose.
Travel Software
Travel Agency Software
Related: Develop Travel Portal For Your Agency
- The process starts with keywords analysis. For any travel portal development project, it is common to pick up the generic keywords associated with travel industry. But competition is very high for those keywords. Its wise to start picking the keywords with medium or low competition to bring the results in quick time. A long tail keyword is always preferred. Put something like “air tickets to Dubai in July” or “beach travel Miami in Oct″. Try to create the contents for important cities including the photos and specific contents.
- After the keywords are finalized for your travel website, start working on title, meta and keywords. These parameters provide the information to search engine about, what website is.
- After that, optimized content should be placed with keyword density more than 2.5% to bring the best results on your travel booking system. Image tags and H1/H2 should be properly placed.
- Gather information about the target audience. Design marketing strategy with a focus on them. Use social media profusely. Interact with potential customers and start discussions. Bring those clients on your travel website blog and let them write few comments for you.
- Social media should be the aggressive part of your travel software SEO strategy. Make constructive use of Facebook, Twitter, Pinterest and so on. Post interactive and interesting videos in YouTube, with organic descriptions and positive keywords.
- Address the target audience by writing relevant content. Your content must be providing valuable information your customers can use. Sharing interesting stories from your customers will lead to connecting your customers to your brand. A community where people interact, talk, share ideas may be formed too.
- Have different strategies for each sector of your customers. People will come to have a sense of trust in you. Devise a loyalty program for your existing customers.
- Buy ad space in major travel blogs and travel directories. Try guest posts to establish your authority in the field of travel.
Related: Amadeus GDS Integration
Travel Software Development
Airline reservations bring top growth for online travel booking portals
With travel technology advancement that the world has witnessed, airline reservation system couldn’t be left behind. There was a growing demand for an online reservation system which could help in swift booking of the airline bookings. With the top GDS like Amadeus, Galileo and Sabre, airline reservations through online portals, have gone onto a next level. Higher volumes are making up for the thinner margin in flight booking domain.
Regarding Author:
Author is a travel technology expert and has been involved in several travel portal development projects.
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