How social media has become a successful marketing tool for attracting new business?

The publicity of a company gained through word-of-mouth and social media is the most popular ones. It enhances the possibility of attracting new clients for business. In a recent survey, it was revealed that word-of-mouth publicity was ranked first among other marketing tools when compared to web-based marketing, newsletters, community events, newspapers, telemarketing, and mobile or radio advertising. It is considered to be the most powerful and effective marketing techniques used so far. If you have ever thought that traditional marketing feature is slowing, then you are wrong.

Social media marketing

Let’s have a detailed approach to know how social media has become a successful marketing tool.

Social media tools like Facebook and Twitter were ranked in the second position as popular marketing channels. Traditional marketing methods are expensive as it requires direct marketing methods. Development of business collaterals like brochures, leaflets and banners grabs more time and expenses are comparatively high. This is a very lengthy process. To hire talented developers and moulding a concept for marketing purpose is time-consuming, tough and expensive.

Social media marketing have easiest and cost-effective techniques. Marketers can re-brand the corporate image of the company by building individual business profiles. Darren Zabinski, Marketing Head of The Global Travel Group, commented: “From a marketing perspective, our goal is to reduce the amount of time agents have to spend thinking about marketing so that they can focus their efforts on what they do best – helping clients to make the most of their holidays and providing them with offers that are light years ahead of our nearest competitors.”

Marketing executives should use effective marketing techniques through social media channels. When you target a mass, you should be unbiased. Sending regular updates on a weekly basis through posts or videos can grab the attention of viewers. A proper utilization of social media tools can generate responses abruptly. Another advantage of social media marketing is that it helps to analyze the audience and push the product to the desired customers.

Social media marketing

Social media marketing requires keyword-rich content posted on your website and social media networks can help in SEO. Proper sharing buttons need to be included in websites and blogs to ensure customer engagement.  Social media is a way of communication. Genuine feedbacks from your customers can be collected through tweets, comments, and sharing features. It can positively affect the publicity your product requires.

At times, business through social media may encounter negative feedbacks. Most of the times a bad comment will be posted by a customer who hasn’t received a proper customer support. You need to address those issues offline and make them feel heard. A proper rectification should be done and make sure that you don’t lose even a single customer. The competition is getting tough everyday and it is hard to lose one person who ensures repeat business.

All the marketing techniques require frequent updates in accordance with the trends of the market. A unique and innovative marketing technique are advisable to any business. That innovative technique can be announced to the public through social media instead of printing posters and distributing to clients. Email marketing is also an effective tool for promoting your business.

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