The main agenda that you follow after creating your travel portal is to increase the traffic website by collecting positive reviews from the customers by delivering quality service to them. But there are some fine details that make your website noticeable to a huge crowd, that is; SEO (Search Engine Optimization). SEO will have your website or portal crawltowards the top 10 search results in various search engines. This is beneficial for travel portals and it has led to an increase of internet bookings. This is also useful for improving the customer experience provided by your travel portal. Let us check out how far does the reach of your travel portal gets influenced by SEO.
How can you easily implement SEO for your travel portal?
One of the most important factors for improving the page ranking of your website is by adding fresh and catchy contents. You can engage your customers only by providing them a new feel while they are using your website or application. You should be always creating customer engaging contents to attract your customers. You can share your blog articles or pages across various social media pages and gain the attention.
What are the basic SEO tips to improve the traffic towards your website?
Mobile friendly: The travel portal of your company should be compatible with various smart devices of different screen sizes across various platforms like Android, iOS. All the travelers are using smart devices for various travel requirements. So your website should be accessible from any device they use.
Keyword analysis: Keyword ranking is important and hence many content writers believe that stuffing your content with a lot of keywords can improve the page ranking of their website. This is a false notion. It is always better to restrict your contents with 3 keywords per article.
Be unique: Your style of SEO activities should be varied from what other travel portals are doing. This gives you a unique identity with varied tone and style. While creating your travel information make sure that it stands out among different packages offered by your competitors.
Video: You can create a YouTube channel and integrate it with your portal. A visual story describing your travel company and its history will be an added advantage to your business. YouTube is far ahead when compared to Bing and other search engines, apart from Google. Hence creating an attractive website with videos can improve your website ranking and visibility.
Regular update: Instead of revamping your website, you can add travel stories, reviews, and other relevant travel information to your website to invite the attention of your customers. You can ask the contribution of Guest Bloggers to your blog and gain a fresh perspective for your website.
SEO helps you to connect with the potential customers. You need to add proper tags and keywords to reach the desired crowd. For that SEO should think from the customer perspective. What would the traveler be searching for? What will be his requirements? Does travel cost a matter? All these and much more have to be answered and specific keywords like cheap hotels in India, pet-friendly resorts in India are formed. SEO will help to connect people with the specific service immediately. In the case of booking at the specific location which meets their requirements, SEO is really helpful for many travelers.
Hotels and excursions are the top grosser for holiday companies and tour operators
With a survey done recently on travel software companies in USA, India, Europe and Asia, hotel booking software with GDS connectivity, is the fastest growing category. Top hotel APIs like Amadeus, GTA, expedia, hotelbeds and DOTW are giving access to top hotel inventory in niche geographies. Hotel aggregators are setting up top hotel booking software to sell unsold inventories of hotels at the last minutes.